Home News Industry Bentley Abandons Its Ambitious EV Plans The luxury British automaker was working on no fewer than five new EVs that were bound to be revealed by 2035
Key Highlights
- Photo by: Bentley Iulian Dnistran By : Iulian Dnistran Mar 19, at 7:18am ET "/> Facebook X LinkedIn Flipboard Reddit WhatsApp E-Mail copy Share Comment Bentley is giving up on its ambitious electrification plan
- The company is scrapping the development of four new EVs that were scheduled to debut by 2035
- The luxury automaker is charging ahead with just one electric SUV that’s on track for a 2027 reveal
Details
Bentley’s ambitious plan of becoming a serious player in the electric car game has come to a screeching halt. The British luxury automaker has scrapped four of its five upcoming EVs and will focus its attention on hybridization to keep profits high in the coming years. The company had planned to build five EVs by 2035, but now just the upcoming “ Urban SUV ,” which is slated for a 2027 reveal, has survived the latest retreat in the car industry. Like any other car maker out there, Bentley has to make money to survive, and ambitions sometimes don’t equal profit.
What This Means for EV Owners
A teaser of Bentley's 2027-bound electric SUV. Photo by: Bentley Last year, the British marque ticked off its seventh consecutive profitable year , and investing heavily in electric cars is probably not a great use of cash right now, seeing how the brand’s gas models are carrying almost all the weight and bringing in serious revenue. “We have to rethink and recalculate our complete product line, and all future offers,” Bentley CEO Frank Walliser told Auto Express . “If you compare our planning with what it was two years ago, it looks completely different,” he added.